The Silicon Valley Product Group (SVPG) was created to share our lessons learned and knowledge of best practices with our clients. Our four partners are all industry veterans, who have each held executive level positions at major Silicon Valley firms where they have been instrumental in the development of leading products. We are not career consultants; we started SVPG to share what we’ve learned.  >> Manifesto     >> Team

FREE newsletter
Omni-Channel Product

Have you ever received a text notification from your airline about a flight delay before the ground crew in the waiting area has the information? Have you been unclear on whether to call your bank’s web support or banking support line to answer a particular question? Are you baffled by the differences in your favorite retailer’s in-store and online experiences? These are examples of omni-channel businesses whose products and services have a spectrum of customer touch points that span digital (apps, websites, notifications) and physical. In these cases, and many more like them, the company has not been able to unify the holistic customer experience.

Read full post