The Silicon Valley Product Group (SVPG) was created to share our lessons learned and knowledge of best practices with our clients. Our four partners are all industry veterans, who have each held executive level positions at major Silicon Valley firms where they have been instrumental in the development of leading products. We are not career consultants; we started SVPG to share what we’ve learned.  >> Manifesto     >> Team

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Vision vs. Strategy

In recent articles on keys to product success and the alternative to roadmaps I have highlighted that if you want the benefits of product team empowerment and autonomy, then you need to provide each team with the necessary context in which to make good decisions.  I’ve explained that the context typically needs to be the product vision, and a specific set of outcome-based objectives for each team (OKR’s are an effective way to do that).

I’ve already written about outcome-based objectives, and in this article I want to talk more about product vision, and especially how important the role of product strategy is in delivering on the product vision.

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