The Silicon Valley Product Group (SVPG) was created to share our lessons learned and knowledge of best practices with our clients. Our four partners are all industry veterans, who have each held executive level positions at major Silicon Valley firms where they have been instrumental in the development of leading products. We are not career consultants; we started SVPG to share what we’ve learned.  >> Manifesto     >> Team

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Profit and Loss Responsibility

One question that I continue to get from many company leaders is whether or not product managers should be given P&L responsibility for their products.  

The origin of this question comes from the days when companies had a portfolio of products where each product represented one or more SKU’s.  Think consumer packaged goods.  In this world, each product manager would worry about the cost structure of their product, the marketing plan, sales forecasts, contribution and profitability.  This is still what many people out there think of as a product manager.

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