What's in a Name? Less Than You Think.

Posted by Martina Lauchengco on February 20, 2008

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By Martina Lauchengco

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Product Management Models Part 2

Posted by Marty Cagan on February 10, 2008

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In a recent article (The Best Product Management Model) I discussed the notion that there is no single best product management model, and that the most effective model for a given company depends on a wide range of factors. I received several comments from people asking me to explain more about these factors and their consequences. To cover this I’m going to need a series of several articles, but I thought I’d start with the factors that are most often driving the need for improvement in the first place.

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