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Blog Articles
Holistic View of Product
For a startup, where there’s typically just one product team, it’s not too hard for the leaders to keep in their heads a holistic view of the product. However, this quickly becomes much tougher as the company grows first to a larger product and soon to multiple product teams. One of the challenges of growth is knowing how the whole product hangs together.
Product Discovery vs. Product Optimization
As readers of these articles know, I am a big fan of high-fidelity prototyping and user testing on current or prospective customers. These techniques form the basis of Product Discovery; it’s the key to discovering the minimum viable product – a product solution that is valuable, usable and feasible (see www.svpg.com/product-discovery/).