Viewing entries tagged with 'product discovery'

Product Discovery in Established Companies

Posted by marty cagan on November 22, 2013

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Much has been written about how to do product discovery in startups, by me and many other people.   There are many challenges for startups, most importantly, survival.  But one of the real advantages from a product point of view is that there’s no legacy to drag along, there’s no revenue to preserve, and there’s no reputation to safeguard.  This allows us to move very quickly and take significant risks without much downside.

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The End Of Requirements

Posted by marty cagan on October 20, 2013

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When I start working with product teams, one of the first things I try to do is to get them to stop thinking of their job as one of gathering and documenting requirements.  In fact, I try to get them to stop thinking in terms of requirements at all. Most requirements are not actually requirements, and the rest are better thought of as constraints.

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The Biggest Risk

Posted by marty cagan on October 12, 2013

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One of the things I like about a Lean Canvas is it helps to quickly highlight the key assumptions and major risks facing a startup or a significant new product in an existing business.  This is a good thing.   The idea is to tackle the biggest risks first.  That's the theory at least.

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The Power of Reference Customers

Posted by marty cagan on August 30, 2013

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Our job in the product organization is to create products that can sustain a business.  Make no mistake about it: everything depends on strong products.

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This I Believe

Posted by marty cagan on July 31, 2013

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This article is a little bit different, but if you make it to the last paragraph, I'm hoping it will help better explain where I'm coming from.

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The Need For Speed

Posted by marty cagan on July 21, 2013

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I'm always badgering teams about moving faster.  Yet I continue to meet people and teams that not only move very slow, they don't understand the relationship between speed and innovation, or speed and quality.  In fact, many people still think those goals are at odds.  I attribute this mainly to a deeply rooted Waterfall mindset. 

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Value Creation vs. Value Capture

Posted by marty cagan on April 21, 2013

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People approach creating products from many different perspectives.  Some seek out customer pain and dedicate themselves to solving their problems.  Others follow the technology and strive to deliver solutions that are just now possible.  Some like to follow competitors and deliver better solutions in a fast-follower model.  Others are simply trying to find a way to make some money so that they can sustain their business.

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The Inconvenient Truth About Product

Posted by marty cagan on March 17, 2013

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Every week I continue to find product teams laboring away on old-style product roadmaps that have been painstakingly negotiated with management and stakeholders, sometimes for several quarters in advance.  I have written several times about the problems with this approach and why it so seldom results in the business impact that the organization was hoping for (see The Opportunity Backlog and Product Roadmaps).

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Managing Commitments in an Agile Team

Posted by marty cagan on December 15, 2012

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The past several articles have discussed the nature of Continuous Discovery and Dual-Track Agile.  In this article I'd like to discuss another dimension of working effectively in an Agile environment, which is how we manage commitments.

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Continuous Discovery

Posted by marty cagan on October 24, 2012

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I have written recently about how product teams do product discovery in parallel with product delivery.  I have also written about how teams sometimes like to time-box their product discovery work.

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