Viewing entries tagged with 'product market fit'

Product Market Fit

Posted by marty cagan on January 26, 2014

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In earlier articles I’ve discussed various aspects of Minimum Viable Product (which I like to refer to as MVP Tests to avoid any confusion with an actual product). In this article I’d like to say more about the critical concept of Product Market Fit.

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The Power of Reference Customers

Posted by marty cagan on August 30, 2013

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Our job in the product organization is to create products that can sustain a business.  Make no mistake about it: everything depends on strong products.

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Viable Product vs. Minimal Product

Posted by marty cagan on March 7, 2012

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To continue on the series of articles describing the critically important concept of Minimum Viable Product (MVP), in this article I wanted to contrast the concept of Viable Product with what I call "Minimal Product."

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Product Market Fit vs. Product Vision

Posted by marty cagan on October 31, 2011

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Earlier I expanded on the notion of Minimum Viable Product (MVP) and I promised a series of articles that explores aspects of MVP Tests that often cause product teams confusion.  In this article, I’d like to discuss the relationship between the MVP Tests, Product Market Fit, and the Product Vision.

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Minimum Viable Product

Posted by marty cagan on August 24, 2011

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One of the most important concepts in all of software is the notion of minimum viable product (often referred to as “MVP”).  But if you’ve been around software products for a while, you know that term is used in many different ways, and while the term intuitively resonates with people, there’s often a lot of confusion about what this really means in practice.

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