Viewing entries tagged with 'product vision'

Product Market Fit

Posted by marty cagan on January 26, 2014

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In earlier articles I’ve discussed various aspects of Minimum Viable Product (which I like to refer to as MVP Tests to avoid any confusion with an actual product). In this article I’d like to say more about the critical concept of Product Market Fit.

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Vision Pivots vs. Discovery Pivots

Posted by marty cagan on February 3, 2013

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The term "pivot" is probably one of the most overused and abused terms in today's product teams.  If you're not familiar with the concept, see Your Business Plan Is Wrong.

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Lessons From Leaders

Posted by marty cagan on June 16, 2012

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One thing I love to do when I visit with companies is collect their favorite quotes and mantras.  It helps me to understand their culture and their values.  We all deal with certain truths about building technology products, and I find that certain quotes resonate strongly with people and help them internalize important concepts or ideas.  For this article, I thought I'd share my current list of favorites.

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Product Market Fit vs. Product Vision

Posted by marty cagan on October 31, 2011

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Earlier I expanded on the notion of Minimum Viable Product (MVP) and I promised a series of articles that explores aspects of MVP Tests that often cause product teams confusion.  In this article, I’d like to discuss the relationship between the MVP Tests, Product Market Fit, and the Product Vision.

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Product Passion

Posted by marty cagan on June 27, 2011

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One topic I’ve never written explicitly about is the need for product passion.  I’ve referenced it at the top of the list of traits for good product leaders, but it’s easy to take this for granted especially since the people I surround myself with professionally are generally very passionate about products.

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