April 21, 2010

Too often product marketing gets stuck in cycles of endless tactics, meaningless messaging, and bad strategy that, in the worst cases, results in a great product dying because it lacks great marketing. Downhill Marketing offers a new way to rethink marketing fundamentals. Using a simple framework, the course shows how to make product marketing more strategic, uncluttered and successful with less effort. 

When and where is this workshop?

The workshop is slated for Wednesday, April 21, from 9:00 a.m. - 5 p.m., at the Pacific Athletic Club in Redwood Shores. 

How much does this cost?

The price is $799 per person.

What makes this workshop special?

If you want the world to care about your product, it needs to break through the din in people's everyday life. This course introduces the CORE framework to help you think differently about marketing.

It is also taught by people that have actually done the job and built the teams at some of the leading software companies in the world, including Netscape, Microsoft and eBay. Compare the actual work experience of our instructors with anyone else. Our instructors are proven, professional product organization leaders with a passion for building great products and developing great product managers.


How is this workshop structured?

Best practices, in-depth examples, templates, and exercises are used throughout the interactive course to teach concrete methods to improve marketing strategy, positioning, customer acquisition and retention, and practice more agile marketing. By the end of the class, top marketing mistakes are reviewed to ensure participants leave with clear tools to avoid them.

Who is this workshop for?

This course is targeted at anyone responsible for shaping product marketing strategy and execution. The course offers new tips and tricks for product marketing managers as well as product managers who need to expand their practical marketing knowledge, up through the Director level. For more senior Directors, it offers new ways to improve what they already do, including specific tips on hiring and shaping great teams.


What will I learn?

• New CORE framework to rethink marketing fundamentals and how to use it
• How to analyze and create great marketing strategy
• How to create meaningful positioning and messaging
• How to practice more agile marketing regardless of your existing marketing process or methods
• How to create a one-sheet marketing plan
• Best practices for great product marketing teams
• What common technology marketing mistakes you should stop making and what to do instead


What do people have to say about this workshop?

"It's like a periscope for your fast-traveling submarine, " Bahadir Bolukbasi, Yahoo Search Product Marketing Manager.


How do I find out about signing up my whole product team?

For more information on a tailored, private workshop for your team, contact the Silicon Valley Product Group.

How do I sign up?

To be notified when we schedule the next public workshop, just click the "Notify Me" button below and give us your info.