March 27-28, 2012 - Silicon Valley

This is a workshop for those responsible for actually coming up with the product you intend to build.  Product owners, startup founders, product managers, designers or architects.  If your job is to define the product your customers will buy and use, then we will discuss the techniques and best practices to help you succeed.

When and where is this workshop?

The workshop is 2 days long, held at the TechMart in Santa Clara, CA.  The workshop will be March 27-28, 2012.

How much does this cost?

The price is $1750 per person ($1495/person when registering 2 or more from the same company).

How is this workshop structured?

You'll learn the best practices from Customer Discovery, Product Discovery, Lean Startups, Design Thinking and Product Optimization.

The workshop is structured around 100 lessons in creating products customers love. Each lesson is a discussion about an issue, tool or technique that is proven to make a difference in your product. Many of the lessons will surprise you. All are full of examples to illustrate the point. Exercises throughout let you try out the skills and techniques in class. You will leave the course with 100 techniques you can immediately apply in your job.

Who is this workshop for?

This workshop is targeted at those people responsible for actually defining the products or services that their company produces. Often these people have a product owner or product manager title, but also include startup founders, product designers, product architects or lead developers.

This 2-day course is designed for product professionals that want to learn the techniques of some of the most successful high-tech companies in the world.

Who will be teaching this workshop?

The workshop will be delivered personally by Marty Cagan, the founder of the Silicon Valley Product Group.  Before founding the Silicon Valley Product Group to pursue his interests in helping others create successful products through his writing, speaking, and training, Marty was most recently senior vice-president of product management and design for eBay, where he was responsible for defining products and services for the company’s global e-commerce trading site.  Marty is the author of the book "Inspired: How To Create Products Customers Love."

What will I learn?

You’ll learn:

• The role and responsibilities of great product teams
• The critical attributes of great products
• To identify and assess a product opportunity
• To define a product that you know represents a winning product
• To create a product design that delivers a great user experience
• To optimize that product with analytics and split testing
• How to avoid the most common mistakes product managers make
• To succeed with Agile methods.

The course is designed to teach you everything you need to know to be a confident and competent product leader for products that make a difference.

How do I find out about signing up my whole product team?

For more information on a tailored, private workshop for your team, contact the Silicon Valley Product Group.

How do I sign up?

Visit: http://svpg-12.eventbrite.com/