By Marty Cagan and Richard Russell Marty’s Note: Recently I co-authored an article on The Product Model at Spotify with one of Spotify’s early product coaches. This proved to be one of our most popular articles, and many people shared that it answered many questions they had about how that company really worked; what was...
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The Product Operating Model
The response to my last article announcing my work on TRANSFORMED was very encouraging, and I want to thank everyone that shared their enthusiasm for the project or sent along their questions that they hope to see addressed in the book. The feedback itself was not only a demand signal, but there were some...
read moreProduct Management – Start Here
There has never been more interest in becoming a product manager. There has also never been so many strong and helpful voices that can help these aspiring product managers (at the end of this article I’ll share several of my favorites). However, there has also never been so much noise and nonsense written about product...
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SVPG Product Therapy – Episode #1
In this inaugural episode of SVPG's new podcast, Product Therapy, Marty Cagan and Christian Idiodi discuss "coaching agency," to empower people on product teams to feel like they can change their circumstances to unlock their full potential and doing meaningful work.
watch nowUpcoming Public Workshops
SVPG Product Masterclass
Online - Jun 3-Jun 6 (11am-4pm EDT) / SVPG Partner - Lea Hickman
TRANSFORMED Leadership Workshop – Sydney
Sydney - Jun 11-Jun 11 (9am-5:30pm AEST) / SVPG Partner - Marty Cagan
Testimonials
"I said to my team that I would have gone away after just the first day with 1,001 things to try. It was all so beneficial."
— Jess H.
"We were able to make a massive breakthrough in the product excellence journey. It JUST worked. Things clicked. The teams re-engaged and re-energized. We’re sitting on the launchpad of the most impactful work we have ever done."
— Marko D.
An experienced set of partners
We are industry veterans who have each held executive level positions at major Silicon Valley companies where we have been instrumental in the development of leading products. We know how great products are built. And we can help you build them, too.
