St. Johns University,
Manhattan Conference Center.

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Product Management Training - New York, April 21-22, 2008
100 Essential Lessons in Product Management

A Workshop for Product Managers

The product manager is the role responsible for coming up with the right product at the right time. But how do you really do this? The answers may surprise you. It’s not focus groups. It’s not market research. And it’s not about becoming more “customer-centric.” The best Internet companies in the world don’t create products the way you might think.

When and where is this workshop?

The workshop is 2 days long, on April 21-22, 2008 at the Conference Center at St. Johns University in Manhattan.

How much does this cost?

The price is $1500 per person.

How do I sign up?

Just contact info@svproduct.com, and we will send you an electronic invoice. You can pay with Credit Card, PayPal, or Check.

What makes this workshop special?

What makes this course different is that it is taught by people that have actually done the job and built the teams at some of the leading software companies in the world, including Netscape, Microsoft and eBay. Compare the actual work experience of our instructors with anyone else. Our instructors are proven, professional product organization leaders with a passion for building great products and developing great product managers.

If you’re trying to come up with a product that changes the world, you’ll need to think differently. This course will show you how.

How is this workshop structured?

The course is designed around 100 essential lessons in product management. Each lesson is a discussion about an issue, tool or technique that is proven to make a difference in your product. Many of the lessons will surprise you. All are full of examples to illustrate the point. Exercises throughout let you try out the skills and techniques in class. You will leave the course with 100 techniques that you can immediately apply in your job.

Who is this workshop for?

This course is targeted at those people responsible for actually defining the products or services that their company produces. Often these people have a product manager title, but sometimes they are product designers, product marketing managers, program managers, engineering managers, or lead developers.

This 2-day course is designed for product professionals that want to learn the techniques of some of the most successful high-tech companies in the world.

What will I learn?

You’ll learn:

• The role and responsibilities of great product managers
• The critical attributes of great products
• To identify and assess a product opportunity
• To create a product spec that you know represents a winning product
• To create a product design that delivers a great user experience
• To work effectively with the development organization
• To work effectively with the marketing organization
• How to avoid the most common mistakes product managers make
• To succeed with whatever development process your team uses – Waterfall/Phase Gate, or Agile/XP or Scrum.

The course is designed to teach you everything you need to know to be a confident and competent product manager for products that make a difference.

Who else has taken this workshop?

We work with companies that understand the critical role that great product management plays. They are among the most successful technology companies in the world. Take a look at our clients and what their product managers have to say.

How do I find out about signing up my product team?

Contact the Silicon Valley Product Group for pricing and scheduling.

"Why Train Product Managers?" Click here to find out more.


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