Marketing Director/Executive Interview Help
Strategic Marketing Consulting
Technology Marketing Workshop
Partner: Martina Lauchengco
Marketing Director/Executive Interview Help
Make Better Marketing Hires
What: Assist in the screening, interview process, and hiring of marketing directors or executives.
Why: One bad hire can really ruin an organization and its ability to execute. Your organization may not have the domain expertise to effectively evaluate marketing candidates.
How: We don't offer headhunting or recruiting services, but we help write effective job descriptions, can assist in candidate screening and conduct interviews of final candidates. Based on your organization's unique needs, we'll give you our take on their knowledge, skills and abilities.
For more information contact Martina Lauchengco.
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Strategic Marketing Consulting
Assisting with your Existing Marketing Efforts
What: Half-day or full-day advisory sessions with the explicit goal of improving marketing efforts to reach an organization's business goals.
Why: Most organizations have a lot of marketing activity but aren't sure if it has the intended effect. CEOs or VPs don't often have the time or bandwidth to advise at the level of tactics or may lack some domain knowledge to recommend strategies that achieve intended goals.
How: Existing Marketing plans, strategies, and tactics are reviewed in advance. Then specific recommendations are provided on either how to improve what is already being done or new strategies and tactics that should be explored. These recommendations are presented and discussed at the advisory session. The final output of the session is a jointly developed action plan on how to translate the recommendations into successful marketing initiatives.
When: For more information contact Martina Lauchengco.
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Technology Marketing Workshop
Improving your Organizations Marketing Smarts and Ideas
What: Full day hands-on workshop that teaches concrete methods to improve marketing, messaging, strategy and implementation.
Why: You have a busy marketing organization - or you're under-manned - and you need to get maximum effect from every marketing effort. Technology marketing in particular, tends to over-complicate messaging, mis-use tactics (i.e. "Let's run some ads to become credible") and lack measurement to ensure good ROI.
How: This is a full-day interactive workshop that includes modules on positioning, website marketing, online/direct marketing, brand/advertising and public relations. In addition to providing industry anecdotes and best practices, it reviews the basics of the what, when, and why for various marketing methodologies.
Who: This course is designed for those doing marketing work in product marketing, product management, marketing communications, and public relations.
When: Coming Spring 2008.
If you’d like to be considered for the course beta at a reduced rate, please contact martina(at)svpg(dot)com.
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